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Outcome triggers
Booked, sold, quote accepted, renewed, returned, registered — the moments that matter, not just “email opened”.
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Conversation triggers
Reply received, classified as interested, objection raised, asked to stop, went quiet for N days.
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Actions across tools
Create the calendar event, update the CRM, charge in Stripe, post to Slack, fire a webhook, add to a list.
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Conditions that read the record
Only if value is above, only if in this list, only during business hours, only once per contact.
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Built with Ada
Describe it once and she assembles the trigger, conditions and action, then shows you what it will do.
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Every run is auditable
What fired, when, on whom, with what result and what it cost. Exportable.