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AUTOMATIONS

When this happens, do that.

Bookings sync to your calendar, outcomes write to your CRM, the team gets told, lists stay current. Built with Ada or wired by hand, and no automation can outrank a guardrail.

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TRIGGER
Booking confirmed
fired
◷ Calendar event created
◱ CRM deal updated
→ Team notified
TRIGGERS AND ACTIONS

The whole graph, in plain words.

Every event the platform emits can start an automation, and every action she can take is available to it — with the same guardrails as everything else.

◷
Outcome triggers
Booked, sold, quote accepted, renewed, returned, registered — the moments that matter, not just “email opened”.
✉
Conversation triggers
Reply received, classified as interested, objection raised, asked to stop, went quiet for N days.
⚡
Actions across tools
Create the calendar event, update the CRM, charge in Stripe, post to Slack, fire a webhook, add to a list.
⌥
Conditions that read the record
Only if value is above, only if in this list, only during business hours, only once per contact.
✦
Built with Ada
Describe it once and she assembles the trigger, conditions and action, then shows you what it will do.
◉
Every run is auditable
What fired, when, on whom, with what result and what it cost. Exportable.
THE GUARDRAIL

An automation cannot outrank a rule.

Automations are powerful precisely because they cannot escape the boundary. Quiet hours, consent and caps apply to them exactly as they do to Ada.

✓
Suppression always wins
If someone asked to stop, no automation can reach them.
✓
Quiet hours apply
A trigger at 2am queues the message for the morning.
✓
Caps are shared
Automated sends count against the same daily limit as campaigns.
✓
Approval where you want it
High-value or irreversible actions can require a human before they run.

Describe the automation.

She assembles it, shows you what it will do, and waits for you to say yes.

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