◉
Products and prices
What you sell, what it costs, what is included and what an upsell looks like.
◎
Who buys it
Your ICP in your words: age, distance, budget, the problem they arrive with.
✎
Voice and tone
How you write, what you never say, the words that are yours and the ones that are not.
⛨
Hard restrictions
Claims you cannot make, promises you will not give, discounts that do not exist.
▤
Knowledge sources
Documents, pages and FAQs she can quote from, each one attributable.
!
Gaps, listed openly
What she does not know is on the screen. Fill it, or accept she will hand those questions to you.