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LOCAL SERVICES

Your diary is the business.

Clinics, trades, studios and gyms live or die by whether the calendar fills. Everything here is pointed at that one number, including the phone at half past six.

Saturday 10:30
BOOKED FROM A 9PM CALL
$19.2k this month
WHAT LOCAL BUSINESSES ACTUALLY NEED

The phone, the calendar and the lapsed list.

Not marketing automation. Three specific jobs that most small businesses do badly because nobody has time to do them at all.

☎
The phone answered
Seventeen after-hours calls last month would have been voicemail. Eleven of them became bookings.
◷
The calendar filled
Real availability, real bookings, reminders the night before, and no double-booking.
↺
The lapsed list worked
The people who came once and drifted. She re-engages quietly, without discounting.
◈
The website answered
Midnight questions get real answers, and a booking, instead of a contact form.
★
Reviews asked for properly
After a good outcome, once, on the channel they prefer, never twice.
⛨
Quiet hours respected
Nothing at 11pm. Your reputation is the product in a local business.
A TYPICAL MONTH

One person cannot do all of it.

You are treating clients, on a roof, or teaching a class. The follow-up does not happen because there is no one to do it, not because you do not know it matters.

A PRACTICE THAT CLOSES AT FIVE
Booked while you were closed
The diary fills either way.
✓
The 6:40pm call
Answered, booked, texted — while you were with someone else.
✓
The Tuesday follow-up
Sent on Tuesday, because she does not forget or run out of time.
✓
The nine-month-lapsed client
Contacted with a reason to return, not a discount that devalues you.
✓
The monthly number
What it all made, with a name behind every booking.

Fill next month’s diary.

Set the number of appointments you want and let her work backwards from it.

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