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Closes the small deals outright
Sends the payment link, answers the pricing question, handles the plan comparison and confirms the subscription. No human touches a self-serve sale.
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Qualifies the big ones properly
Budget, timing, fit and authority against a bar you define. Only what clears it reaches an AE, with the reasoning attached.
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Nurture as a real outcome
84 warmed, 12 turned ready. Counted in movement because inventing revenue would be dishonest.
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Proposals with read receipts
Which block they lingered on, how long, and the follow-up that references it.
⟳
Renewals before the churn
Usage drops and support threads going cold are signals she acts on six weeks out.
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Expansion revenue, not just new logos
Seat growth, plan upgrades and add-on attach are outcomes with their own value. The cheapest revenue you have is already inside your customer list.