THE PLAN SHE WRITES
Four moves, and the calendar fills.
She works backwards from the number: who is most likely, what to say, when to call, and when to stop.
01
Rank who is likely
Past clients, recent enquiries and the ones who nearly booked last time — scored before a message goes out.
02
Open where they reply
Email first, text second for those who consented. The channel is chosen per person, not per campaign.
03
Call the warm ones
Anyone who replied with interest gets a call that books straight into your real calendar.
04
Remind and reduce no-shows
The night before and the morning of, with an easy way to move it rather than cancel.