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E-COMMERCE

Carts, win-backs and the second order.

Revenue counted at checkout with refunds coming back out, plus the two campaigns most shops never get around to running: abandoned carts and lapsed buyers.

Whitening kit
$295 14 SOLD
Care bundle
RECOVERED CART
REVENUE THAT STAYED
$4.1k refunds already out
THE THREE THAT PAY

Cart, win-back, and the review that sells the next one.

Most shops run a welcome flow and stop. These three produce more revenue than everything else combined, and all three need memory to do well.

↺
Abandoned carts
Recovered with the item, the reason they hesitated, and an answer to it — not a discount by default.
◆
Win-backs that respect margin
Lapsed buyers contacted with a reason to return. Discounting is off unless you allow it.
★
Reviews after delivery
Timed to arrival, asked once, and unhappy replies routed to you instead of to the store page.
$
Refunds subtract
Revenue that comes back out comes out of the number. The figure on screen is what stayed.
◈
Sizing and stock questions
Answered from your Core on the product page, at the moment of hesitation.
⊞
Audiences that exclude buyers
Stop paying to advertise to people who already bought it.
COUNTED PROPERLY

Revenue is what stayed.

Attribution in e-commerce is where honest reporting usually dies. The model here is deliberately conservative.

AN ORDER THAT NEARLY DID NOT HAPPEN
Carts recovered
Without a discount code.
✓
Checkout, not click
Revenue counts at completed order, joined to the campaign that touched them.
✓
Refunds reverse the receipt
Automatically, on the date they process.
✓
One outcome per order
No campaign double-claims the same purchase.
✓
Ad value passed back net
What goes to Meta is the value that survived, not the gross.

Run the three you skipped.

Carts, win-backs and reviews, with revenue counted at checkout.

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