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Abandoned carts
Recovered with the item, the reason they hesitated, and an answer to it — not a discount by default.
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Win-backs that respect margin
Lapsed buyers contacted with a reason to return. Discounting is off unless you allow it.
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Reviews after delivery
Timed to arrival, asked once, and unhappy replies routed to you instead of to the store page.
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Refunds subtract
Revenue that comes back out comes out of the number. The figure on screen is what stayed.
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Sizing and stock questions
Answered from your Core on the product page, at the moment of hesitation.
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Audiences that exclude buyers
Stop paying to advertise to people who already bought it.