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⟳ OUTCOME · KEEP RENEWALS

Reach them before they think about leaving.

Churn is decided weeks before the invoice. She watches the quiet signals — usage dropping, a support thread going cold — and reaches out while it is still fixable.

Attendance dropped 5 weeks
Support thread cold 12 days
Payment history clean 24 months
Renewal due in 6 weeks
SHE REACHED OUT · 6 WEEKS EARLY
Renewed +$89/mo
THE PLAN SHE WRITES

Six weeks out, not six days.

A renewal conversation that starts when the invoice lands is already lost. Hers starts when the behaviour changes.

01
Watch the signals that matter
Attendance, usage, support tone and payment history — weighted for your business.
02
Reach out about value, not billing
What they used, what they achieved, what is coming. The invoice is not the subject line.
03
Fix the fixable
A schedule that stopped working or a feature they never found. Often that is the whole problem.
04
Escalate genuine risk
The ones worth a personal call arrive on your list with the reason attached.
HOW IT IS COUNTED

Counted when the payment clears.

A promise to renew is not a renewal. The number moves on the date money moves.

✓
Processed, not promised
Counted on the date the payment succeeds.
✓
Failed payments reverse it
A card that declines removes the renewal until it recovers.
✓
Monthly value, not lifetime
So the figure means something month to month.
✓
Save-by-discount stays off
Unless you allow it. Retention that costs margin is your decision.

Keep the ones you already have.

Cheaper than finding new ones, and almost nobody runs it properly.

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