01
Segment by what they bought
Past buyers, browsers and the ones who abandoned — each gets a different opening.
02
Lead with the reason, not the discount
The offer explains why now. Price cuts stay off unless you turn them on.
03
Answer the objection live
Sizing, shipping, comparison questions — answered from your Core in the reply.
04
Recover the carts
The ones who nearly bought get one useful message, not five countdown emails.